Private Owners
Financial Institutions
Public Sector

Public Sector

Imaginvest has been hired by public sector authorities and related institutions at various levels:

  • Cities

  • Local Governments

  • Regional Governments

  • National Governments

  • Subsidiaries of public sector

  • Universities

  • NGOs

High profile leisure sites do much to enhance the image and tourist drawing power of their region.  Visitor attractions are an integral part of the services provided by the public sector to their community and provide a quality of life benefit, educating and entertaining their visitors.  Destination attractions enhance the regional tourist offer and can induce additional visits and encourage longer stays and increased spending. 

Tourist attractions are major employers and create non-transferable jobs from industry specialists and professionals through to customer service, marketing, maintenance and IT jobs.  The direct and indirect economic impacts of leisure and tourism projects can be felt throughout the economy and are wide reaching.

Expert in the dynamics and design of visitor attractions of all types, Imaginvest brings its clients in the public sector solid experience of the key performance drivers of successful facilities.

 Before you choose to develop or support a project, we assist you investigating and analyzing the opportunities and risks associated with this venture.  Imaginvest has a unique multi-disciplinary approach and our wide range of parameters goes well beyond standard industry practice.  We can help minimise or eliminate gap funding requirements from the public sector and can help ensure that projects are sustainable for decades to come.

Imaginvest can stay at your side after this initial assessment and throughout the development process until the opening to the visitors and beyond. We will help you:

  • Defining the development strategy

  • Establishing the master plan and criteria for zoning purposes

  • Analyzing the economic feasibility for potential investors and from the public sector perspective

  • Drafting preliminary concepts and building scale models of the future site

  • Creating the investment decision tools, arguments and reports for the authorities

  • Including professional aspects in public tenders for contractors or operators

  • Monitoring the implementation for consistency with the project and its objectives

  • Auditing on-going operations

Imaginvest doesn't directly operate or invest in leisure facilities, but we can help you attract such corporations to consider your city or region and we can make introductions. Alternatively, we can assist you setting up development/operating structures for the purpose of your project.

Regional impact of a visitor attraction

When based on sound business planning and decades of experience, visitor attractions provide a sustainable enhancement to the region's culture and economy far into the future.

The direct economic impact of a project can be significant; it enhances spending in the local and broader market.  Visits are attracted from up to two hours away in the resident market as well as from domestic and international tourists.  These people will of course spend in the local area on dining, services, accommodation etc.  The multiplier effect of this new income for the region being spent and re-spent is extremely beneficial.

Tourism impact is another major factor, as a successful attraction provides another signature reason to stay in the region.  In addition, there is an impact through the new attraction’s ability to increase the length of stay of existing tourists, causing them to demand more goods, services and accommodation in the region. 

The construction impact of building the project will also have a pronounced benefit on the local economy, providing many man-years of employment and demand for materials.

Visitor attractions create significant employment for residents of the local area, with positions created at all levels from highly skilled positions and senior management, to flexible summer jobs for youngsters, students and senior citizens.  Unlike many forms of industry, attractions are non-transferable and continue to provide these employment opportunities for the long-term.

Site requirements

Imaginvest is currently searching on behalf of one of its partners, for a site in Europe to develop a new concept for a visitor attraction.  The project will be designed, built and operated by a reputable private investment corporation.  Applications can be sent to Imaginvest with the reference PR1086.  The concept could be developed on green field sites, on brown field sites, as an element of a mixed-use scheme, or as a new use for underperforming leisure sites.  The site should:

  • Be close to resident populations
  • If possible benefit from a tourist market base within a one hour market.
  • Ideally have direct access or be very close to a highway or a major regional road. Rail or other public transport links are beneficial but not prerequisite.
  • Ideally have access roads, parking, infrastructures and utilities already available. If not, the public sector should confirm its engagement to provide them.
  • Site with a minimum of 10 ha (space for expansion, with a further 10 ha, is welcome).
  • Have adequate zoning permission for leisure development
  • Site should ideally be provided by the public sector and should allow rapid transfer of ownership so work can begin.
  • Benefit from the active support of local authorities for a high profile scheme providing non-transferable employment and economic impact in the region, as well as quality of life benefits for the local population.

World Leisure Charter

The World Leisure Charter expresses the basic rights of all people to benefit from quality leisure, and the role of the governments in providing these leisure possibilities.

Article 1: Access
All people have a basic human right to leisure activities.

Article 3: Choice
The individual is his/her best leisure resource.

Article 4: Activities
• Self-fulfilment, acquire personal skills, discover and develop their talents.

• Developing personal relationships, improving social integration, deve-loping communities and cultural identity as well as promoting international understanding and coope-ration.


State visit in Asia

Emmanuel Mongon was invited in 2006 by the President of the Republic of France for a State Visit in Thailand and India. Within a delegation of 30 business leaders, Imaginvest represented the leisure industry. Meetings with the Prime Minister and government of both countries proved that developing quality leisure sites for residents and tourists alike was a timely issue.

Gross National Happiness

GNH complements GDP as a measure for the wealth of a country. This approach was developed initially by the Kingdom of Bhutan (Himalaya). It has since been endorsed by other countries, as well as OECD in 2006. The 3rd Conference on Gross National Happiness will take place in Thailand, November 22-28, 2007,