Local Environment
Attracting Visitors
Visitor Experience
Technical & Operational
Economic Performance


10 Years success

Icon for more than 100 years

75 years anniversary

Beyond the visible success of a major opening, sustainability and the generation of visits and cash flow year after year illustrate a visitor attraction which works. 

Imaginvest professionals are proud to have been associated with attractions which have been around for very long periods and to have contributed to their sustainability and on-going success (see a selection of references on the right).

Imaginvest Sustainability Circle

Presented publicly for the first time in Singapore in 1996, the Imaginvest Sustainability Circle represents a summary of our methodology.


The methodology does not consider a project as a chronologically linear series of phases: program, concept, architecture, budget, engineering, investment, construction, operations, marketing. 

At each stage, we simultaneously develop five aspects of the performance of the visitor attraction:

  • Integration of the local environment (physical, natural, socio-cultural, economic, political)

  • Attractiveness and positioning in the marketplace (image, access, attendance, prices)

  • Visitor experience on site (activity mix, scenery, themes, circulations, services)

  • Backstage technical and operational efficiency (daily management, costs, quality)

  • Economic performance (operational results, return on investment, reinvestments)

Each of these aspects is validated at specific checkpoints during the life of the project:

This allows the project team to benefit from the interactions between complementary disciplines, and identify potential risks early enough to correct them. 

It helps the investors and project manager keep an overview of the whole process, and allows for decisions based on a wider range of parameters at critical moments.  This reasoning is applied throughout the project, for the whole site but also for each component within a site. Even a small side service to the visitor should be considered from those five viewpoints.

The sustainability analysis allows us to envisage the consequences of the development in the longer term. Major expansions are included in our long term view, allowing us to prepare infrastructure able to cope, minimizing future costs.  Discerning investors appreciate the value of these forward-thinking master plans. 

The Imaginvest Sustainability Circle has proven useful for visitor attractions projects of all sizes and on all continents.

Two centuries of attractions in France

Sustainable attractions

• Prater: 240 Years
• Tour Eiffel: 110 Y
• Le Mans: 100 Y
• Gorki Park: 100 Y
• Tripsdrill: 75 Y
• Château Auvergne: 30 Y
Schloss Thurn: 25 Y
• Schloss Beck: 25 Y
• Schloss Dankern: 25 Y
• Solo Sultan Palace: 20 Y*
• Provins Medieval: 20 Y*
• Cité des Sciences: 20 Y
• Schiedersee: 20 Y
• Fortfun: 20 Y
Chateau de Berne: 20 Y
• Parc Asterix: 18 Y
• Sentosa: 17 Y
• Disneyland Paris: 15 Y
• Ibis restaurants: 13 Y
• Kongeparken: 10 Y
• Pic du Midi: 10 Y
• Dixie Stampede: 10Y

*as tourist attraction

Predicted failures

In some countries, high profile failures have contributed to an impression for uninformed observers that visitor attractions can be prone to bankruptcy.

Typically, in these limited cases, fundamental rules have been overlooked or ideas have been implemented without careful and professional analysis, providing a poor experience with capital costs which either exceed what is sustainable in the market or have been too low.

Non-sustainable attraction

Imaginvest has been hired on several occasions to perform an audit of troubled sites or to provide trouble shooting.

While we are of course keen to work with and enhance attractions which have not been well planned, we would always prefer newcomers to the industry to learn from the lessons elsewhere and succeed first time.

Our conclusions, when given before the opening of the site, have often proven to be right.

The reality of our industry is one of long term sustainability, with growth in all sectors driven by the expansion of existing businesses, as well as new entries. 

Sustainable attraction